Monday, March 29, 2004

More Fun with Zip Codes

Marketing companies divide the country into market segments by life style and zip code. The marketing company Claritas uses a system of 66 distinct lifestyle types. They cross-referenced their lifestyle types and zip codes on their "You are Where You Live" website. Go here and type in your zip code to "get your neighborhood's top five segments, along with some descriptive detail about each segment's lifestyle traits."