The Beloit College Mindset List "is a general statement of the experiences and events that shaped the view of the world maintained by entering students" of Beloit College's Class of 2010, who were mostly born in 1988. Some examples from the list:

1. The Soviet Union has never existed and therefore is about as scary as the student union.

7. They have never heard anyone actually "ring it up" on a cash register.

23. Bar codes have always been on everything, from library cards and snail mail to retail items.

24. Madden has always been a game, not a Superbowl-winning coach.