This Washington Post article explains how the Madden football video game is bringing a new generation of fans to the NFL.

"This is a phenomenon the National Football League never could have anticipated. In a world in which 53 million copies of the game have been sold in the last 17 years -- the latest version sold an unprecedented two million copies in its first weekend of release last summer -- Madden has provided the league a perfect conduit to its next generation of fans. And all because of attention to arcane details that has demystified the complexities of football to a population that never before understood them."